Why Wii Shovelware Doesn't Matter

Here's an article from Wired.  This is my favorite passage, and I have nothing to add to it:

And why do we think that consumers can't figure it out? Why do videogames have to be the one product for which we believe they need to have their hands held? I loved He-Man as a kid. There were all kinds of crappy knock-off action figures in the cereal aisle at the supermarket for $1. Did anybody buy them for me? No. They knew what the real deal was and paid more for it.

Go into a Walgreens and look by the cash register. See the giant dump bin of $2 DVD movies? These don't stop anybody from buying the films they really want to see at full price at Virgin Megastore across the street.